Letterpress printing is the cat’s meow, don’t get me wrong, but the process is limited to printing on different materials and is meant for fluffy cotton paper. That’s where screen printing comes in. Screen printing is a printing technique that uses a woven mesh to support an ink-blocking stencil. The attached stencil forms open areas of mesh that transfer ink or other printable materials which can be pressed through the mesh as a sharp-edged image onto a substrate. A roller or squeegee is moved across the screen stencil, forcing or pumping ink past the threads of the woven mesh in the open areas. With screen printing you can print on a vast selection of materials.
OK, ok. So how does this process really work? Check out this cool vid from Moleskine.
Pretty neat huh? Yep. Moleskine has the right idea. From promoting public events and artists to celebrating social initiatives, this sure is a classy way to go custom. Here are some of the products you can customize.